Several models exist, for carrying the headline story in a newspaper.
The first model for carrying the headline story in a newspaper is the one where only the headline title is given in the front page, and then the readers are referred to some inner page, where they can get the details of the story. If it is a story about something they really care for, they will buy the newspaper to read it (as they can’t be allowed to start perusing through the inner pages of the sample papers provided on the newsstands).
The second model for carrying the headline story in a newspaper is the one where besides the headline title, a snippet of the story is given on the front page, with the readers being referred to some other inner page to find the rest of the story. This model can work very well in terms of luring people to actually buy the newspaper. The headline title, and short snippet given, serve as bait, drawing them deeper into the paper.
The third model for carrying the headline story in a newspaper is the one where besides the headline title, the entire headline story is carried on the front page. This way, the reader doesn’t have to go to any other inner page to read the details of the story – as the details are right there on the front page.
A few things need to be observed when selecting pictures to go with newspaper headlines.
The first thing that needs to be observed when selecting pictures to go with newspaper headlines is appropriateness. If you select an inappropriate picture for the headline story, you can end up facing a backlash from certain quarters. That may be backlash from the intended buyers of the newspaper in question. It could also be backlash from the authorities. So you have to be keen about the rules of good taste when selecting pictures to go with the newspaper headlines.
The second thing that needs to be observed when selecting pictures to go with newspaper headlines is relevance. The picture needs to be relevant to the story (though there are some publishers who opt to have the headline story told by the text being different from the headline story told by the pictures).
The third thing that needs to be observed when selecting pictures to go with newspaper headlines is marketing sense: where the pictures need to be those that are capable of making people want to buy the newspaper in question. The pictures need to be those that are capable of directly or at least subliminally enticing the targeted buyers of the newspaper to buy it.
As we saw in an earlier post, one of the limitations you have to deal with when creating newspaper headlines (at the graphic design level) is that of space. Here, we will be looking at some of the ways in which you can deal with those space limitations to creation of newspaper headlines.
The first way to deal with space limitations to creation of newspaper headlines would be through reduction of the number of words that make up the headlines. So you use few, high impact words: the objective being to increase the efficiency with which you use the headline space.
The second way in which you can deal with space limitations to creation of newspaper headlines would be through reduction of the sizes of the pictures in the front pages.
The third way in which you can deal with space limitations to creation of newspaper headlines would be through the use of smaller fonts for the headlines. This is a huge gamble, because you need the headlines to be capable of capturing the attention of the people who pass by the newsstands where the paper are sold. Further, you have to remember that in those newsstands, the newspaper you are publishing will be competing with others, for the attention of passersby.
The newspaper publishing business operates in such a manner that it is not always easy to observe the rules of grammar when creating newspaper headlines. There are several reasons for this.
Firstly, it is not always easy to observe all rules of grammar when creating newspaper headlines because of space limitations. You have to remember that the space allocated for headlines in a newspaper is not very huge. It is certainly not like the space allocated for creating the headline under the Gmail.com settings that are accessible from www.gmail.com profiles for people who use any Gmail version. Things are made complicated by the fact that the newspaper headlines have to stand out, which in turn means that the headlines have to be rendered in a big font.
Secondly, it is not always easy to observe all rules of grammar when creating newspaper headlines because the headlines have to be brief. This is because most people only pay a cursory attention to the newspaper headlines, when making decisions on the newspapers to buy.
Thirdly, it is not always easy to observe all rules of grammar when creating newspaper headlines because the headlines have to be eye-catching. Under this scheme of things, it becomes necessary to come up with headlines that command immediate attention, even if those are not necessarily very good from a grammatical point of view.
Newspaper headlines can be used to achieve certain objectives.
The first political objective that can be quite easily achieved through newspaper headlines is that of putting certain politicians in the limelight. These often turn out to be the politicians that the folks who control the system want to build up for higher offices in the future: against the background where the folks who control the system are always ‘building up’ politicians who can drive their agenda in the future.
The second political objective that can be achieved through newspaper headlines is that of promoting certain political agendas. Thus, for instance, if the idea is to make capitalism come across as the best political-economic system, headlines are crafted that portray it in that light.
The third political objective that can be achieved through newspaper headlines is that of portraying certain politicians in bad light. This is usually done when the politicians in question fall out of favor with the folks who control the system behind the scenes. Once that happens, the folks who control the system behind the scenes start manipulating the newspaper editors (who are always at their beck and call), to start putting in headlines that are injurious to those politicians’ interests.
The input of certain groups of people is sought when coming up with newspaper headlines.
The first group of people whose input is sought when coming up with newspaper headlines is that of the reporters on the ground.
The second group of people whose input is sought when coming up with newspaper headlines is that of legal advisors. As we all know, the poor choice of headlines can have legal reverberations, and it becomes necessary to check with the legal department, or at least with someone who is conversant with the law pertaining dissemination of information.
The third group of people whose input is sought when coming up with newspaper headlines is that of editors. These are, in fact, the people who come up with the actual headlines: just as we have a situation where it is the Gmail developers (that is, the gmail.com coders) who come up with the Gmail service which is then implemented by other groups of people at Google.
The fourth group of people whose input is sought when coming up with newspaper headlines is that of the folks in charge of circulation. These can advise on the likely impact of the selected headlines on circulation, given the fact that majority of potential readers buy newspapers based on headline stories.
You have to pay attention to certain things when editing newspaper headlines.
Firstly, when editing newspaper headlines, you need to pay attention to their accuracy, from a factual point of view. Even if the headline is about a mundane subject, like, say, the www.ymail.com subject, as described in this Ymail post, you have to ensure that it is factually correct. This is particularly important keeping in mind the fact that most people don’t read the stuff in newspaper columns: they just peruse through the headlines.
Secondly, when editing newspaper headlines, you need to pay attention to their legality. The idea here is to avoid ending up being sued. You have to keep it in mind that all information carried in a newspaper has implications to the lives of people. So you have to exercise utmost prudence.
Thirdly, when editing newspaper headlines, you need to pay attention to their grammatical correctness. This can be quite tricky, when trying to keep the headlines as brief and as catchy as possible.
Fourthly, when editing newspaper headlines, you need to pay attention to the commercial implications. Ultimately, you need to come up with headlines that actually capture the attention of the targeted audience, and motivate the members of that target audience to consider buying the newspaper.
Certain headlines are likely to reverberate throughout Georgia.
The first headline that is likely to reverberate throughout Georgia is that which touches on the state’s social welfare system. This is the system responsible for providing support to poor Georgians through things such as food stamps, the various housing projects as well as the various forms of rehabilitation for folks who have fallen through the net. Now the state’s welfare system tends to be quite controversial – with those who are contributors often feeling that the welfare is too lavish, while those who are on the receiving end feel that it is inadequate.
The second headline that is likely to reverberate throughout Georgia is that which touches on the state’s taxation structure. You come to realize that many people feel that they are paying too much in taxes, and the subject is always bound to be emotive: especially when there are indications that the state taxes are likely to go up in any way.
The third headline that is likely to reverberate throughout Georgia is that which touches on the state’s politics in a fundamental way. Of course, most of the headlines in Georgia papers tend to be touching on the local politics. But those that touch on the politics in a fundamental way are likely to reverberate in a big way: because politics is actually very close to people’s hearts (more than most are willing to admit).
Certain types of newspaper headlines are likely to have major political implications. Here, we will be looking at three such types of headlines, that are likely to have major political implications.
The first type of newspaper headlines that are likely to have major political implications is that of those that deal with scandals involving political leaders. One doesn’t expect the political leaders to take these sorts of revelations lying down: hence the situation where implications start being seen.
The second type of newspaper headlines that are likely to have major political implications is that of those that challenge government policies. The political implications in this case emerge when the apologists associated with the politicians start fighting back. Sometimes, things get so bad that the apologists in question start accusing the newspapers of sabotage against the government, and putting in place legislative mechanisms to tackle the specific newspapers (or, indeed, the press as a whole).
The third type of newspaper headlines that are likely to have major political implications is that of those that are viewed as endorsements of particular political leaders. The political implications in this case arise when the political leaders who weren’t beneficiaries of the endorsements start complaining of bias on the part of the newspapers in question.
Several considerations make the selection of headline stories hard: especially for the so-called ‘leading publications’.
Firstly, it is to be appreciated that the selection of headline stories more often than not has political implications. A poor choice of a headline story can lead to accusations of political bias, which can in turn lead to loss of readership.
Secondly, it is to be appreciated that the selection of headline stories, more often than not, has commercial implications. Given a choice between several publications, people are more likely to opt for the one with the catchiest headline story. So, in the final analysis, the choice of a headline story can have a bearing on sales figures.
Thirdly, it is to be appreciated that the selection of headline stories in most cases has social implications. To make sense of this fact, you have to appreciate that, in most cases, people who buy newspapers only read the headline stories. Then they make judgments on the entire publications based on what they read in those headline stories. A poor choice of a headline story can end up rubbing social opinion leaders (like religious leaders, for instance) the wrong way. And as a publisher keen on maximizing profits, you find that the last thing you need is to go around making enemies.
Two types of countries tend to end up being always in the global headlines.
The first type of countries that are always getting into global headlines are those that happen to be highly influential, on the global scene. Here, we are looking at the likes of the United States, China and Russia.
The second type of countries that are always getting into global headlines are those that happen to be undergoing various forms of turbulence. For instance, a country that is undergoing political turbulence can end up being in the headlines rather often. Similarly, a country that is undergoing economic turbulence can end up being in the headlines rather often. If, for instance, a country ends up defaulting on its international debt obligations, or if a country is on the brink of war, then it will almost certainly hit the global headlines.
Note that we are focusing on global headlines, and not local headlines, like those you are likely to get in a place like New Jersey if something as minor as a malfunction of the Njuifile.net unemployment claim processing site, which is simply referred to as Njuifile occurs. That could be something as simple as a situation where people have difficulties getting to login to www.njuifile.net claim benefits site. In New Jersey, that would be headline news. But globally: no.
Certain categories of news stories are likely to hit headlines almost automatically.
The first category of news stories that are likely to hit headlines almost automatically is that of stories with huge political impact. If, for instance, a ‘rising star’ in any of the major political parties announces his or her intention to run for the presidency, that can be a headline story.
The second category of news stories that are likely to hit headlines almost automatically is that of stories with huge economic impact. If, for instance, a certain major bank goes under, the impact is likely to be huge. But what is considered to be ‘impactful’ depends on the industry considerably. For instance, if you are looking at an IT industry publication, and you have a story about the launch of an online service designed to compete with the one at logmein.com, which is also simply referred to as the LogMeIn123 service, the impact may be huge enough to justify a headline assignment.
The third category of news stories that are likely to hit headlines almost automatically is that of stories with huge social impact. If, for instance, a very popular musician quits the music industry, that can be headline news. If, at another level, for instance, a major religious leader abdicates his or her seat, that too can be headline news.
Many companies have publications, through which they communicate with their stakeholders. One challenge that the editors of such publications have to deal with (as is indeed the case with all other editors) is that of selecting ideal headlines. Here, we come to learn that there are certain types of headlines that may be ideal for a company publication.
The first type of headline that may be ideal for a company publication would be that whose message is about improvements in earnings. This sort of headline is particularly likely to excite the employees, who are likely to be keen on knowing if the improvements in earnings have an implication on their salaries. Thus, if your payroll is done by a company like ADP (as described at www.payrollstatements.org), you can be sure that, upon coming across the headline, the employees are likely to almost immediately login to iPayADP to see if their paychecks have gone up proportionately.
Another type of headline that may be ideal for a company publication would be that whose message is about changes in top management.
Yet another type of headline that would be ideal for a company publication would be that whose core message is about new product introductions.
Headlines are supposed to be eye-catching. In order to make them (the headlines) eye-catching, news publications tend to use certain strategies. We now venture to look at three ways in which news publications make their headlines conspicuous.
The first way in which news publications make their headlines conspicuous is through the use of color. There are certain colors that, by their very nature, are very conspicuous. And color can be very effective at creating conspicuousness. A publication may be carrying a headline story on an issue that is not particularly eye-catching: like say, the implementation of an employee portal by a company like Macys Insite as described in this blog page. But through the use of conspicuous coloring of the fonts, we end up with the same headline catching many people’s eyes.
The second way in which news publications make their headlines conspicuous is through the use of fonts. Extra-sized, bold fonts can be very conspicuous, and that is important when creating headlines.
The third way in which news publications make their headlines conspicuous is through the use of wording. There are words that are bound to catch people’s attention from a subconscious level. The editors identify such words, and ensure that they make use of them in their headlines.
Sometimes, editors make certain mistakes when trying to select headline news.
The first mistake that editors make at times when trying to select headline news, is that of relying too much on past experience. Thus, the editors end up picking a particular story to be the headline because a similar choice in the past sold well: without realizing that times change, people change and circumstances change. Subsequently, what did very well as a headline story in the past may not do so well in the future: thanks to the changing interests of the target audiences.
The second mistake that editors make at times when trying to select headline news, is that of failing to take the target audience’s interests into consideration. The problem here is in the fact that the editors’ interests are often different from the target audiences’ interests. That is because, for the most part, the editors tend to be intellectuals (in the real sense of the word), whereas the target audiences tend to be made up of the masses, who are mostly not intellectuals. Thus, while from an editors point of view an article on something like intellectual property may look very interesting, it is hardly likely to excite the masses who are the target audience.
Good newspaper headlines tend to have certain features.
Firstly, good newspaper headlines tend to be reasonably brief. Brevity is necessary, given the fact that headlines are usually only given a cursory glance by folks trying to figure out whether or not to buy the newspapers.
Secondly, good newspaper headlines tend to be eye-catching. Figuring out what is likely to be eye-catching is where the real challenge lies. Generally, what is likely to be eye-catching is that which is likely to have a huge impact: whether that turns out to be positive impact or negative impact. If, for instance, you are publishing a newspaper in New Jersey, and you learn that the state’s authorities are launching an online traffic ticket payment system, like they did for the one accessible at www.njmcdirect.com, you can make a headline out of that. It is bound to be eye-catching to the motorists who, incidentally, tend to be the majority of newspaper readers.
Thirdly, good newspaper headlines tend to be followed by reasonably good and relevant stories. The worst thing you can do is to create a very exciting headline, only for the story behind it to be underwhelming. That can lead to a dissonance between readers expectations and what they actually read: leading to something resembling resentment.
Editors face several challenges when selecting headline news stories.
The first challenge faced by editors when selecting headline news stories is, of course, that of trying to figure out whether or not the targeted audience will find such news interesting. This is tricky, because there are always surprises in this business: where things that are expected to be attractive to the target audience often end up being unattractive, and vice versa.
The second challenge faced by editors when selecting headline news stores is that of trying to figure out what the competitors are likely to have, for headlines. With the advent of associate online services, where the headlines first appear in blog post format, this is becoming less and less of a challenge. Still, if your headline story is less attractive than your competitor’s, then chances are that you will end up facing huge problems, in terms of lost competitive advantage.
The third challenge faced by editors when selecting headline news stories is that of trying to figure out how the authorities are likely to take the headline stories they ultimately come up with. This can be particularly worrisome in countries with strong media censorship cultures. Even in countries with relative freedom of press (there is no country with total freedom of press), the editors are always expected to practice ‘responsible journalism’ and that can be hard to define, at a practical level.
When editors are selecting headline news, they tend to take certain factors into consideration.
Firstly, when editors are selecting headline news, they tend to take into consideration the relevance of the news items to the target audiences. Thus, while, for instance, the launch of the debit cards described at www.citicardscom.biz and which can also be accessed at www.citicards.com may be relevant to members of the upper middle class, such information may be irrelevant to members of the lower classes who don’t care much about plastic money.
Secondly, when editors are selecting headline news, they tend to take into consideration the likely impact of the news items on the target audiences. This is out of appreciation for the fact that even people who don’t, say, usually buy newspapers are likely to be inclined to do so if they come across a headline that seems to be likely to have a direct impact on them.
Thirdly, when editors are selecting headline news, they tend to take into consideration the general attractiveness of the news items to the target audiences. In this respect, the editors tend to be inclined to choose items that are likely to be quite sensational, for the headlines. They do this in order to, among other things, increase their revenues: given the fact that sensational news tends to sell well.
In almost every country in the world, we have some politicians who seem to be always in the headlines. A question does arise, as to how such politicians manage to ensure that they are always in the headlines.
The first strategy used by some politicians to ensure that they are always in the headlines is that of seeing to it that they are always saying or doing outrageous things, which ensure that they consistently grab the headlines.
The second strategy used by some politicians to ensure that they are always in the headlines is that of keeping some of the top media editors in their payrolls (in exchange for coverage). Thus, the politicians in question end up in the headlines always, even when they do relatively trivial things. A politician in this class may do something as trivial as making a comment on the Walmart money card (as described at www.wwwmartmoneycard.org) and at walmartmoneycard.com/sticker, perhaps a comment with respect to the need to ease the process by which people access Walmart money card account features online. Yet, in spite of there being better news, the politician in question ends up in the business headlines!
There is yet another strategy, which involves getting into the good books of the people who control the media, which ensures headline coverage (especially for politicians who are being primed for top leadership positions in the future).